Bad Bunny at the Super Bowl: the halftime show that rocked America to a Latin-Caribbean rhythm

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Between reggaeton, Puerto Rican traditions, and a message of unity, Bad Bunny transformed one of the world’s greatest sporting stages into a cultural manifesto.

Super Bowl LX will go down in history as the one where Latino-Caribbean culture took center stage. During the halftime show, Bad Bunny, whose real name is Benito Antonio Martínez Ocasio, delivered a masterful performance, turning Levi’s Stadium into a true crossroads of rhythms, identities, and cultural pride.

From the very first notes of “Tití Me Preguntó,” the atmosphere was set. The audience was immersed in a world inspired by Puerto Rico, with sets evoking sugarcane fields, piragua vendors, domino games, and scenes of everyday life. A vibrant and authentic tribute to the artist’s roots, fueled by an overflowing collective energy.

Throughout the show, Bad Bunny brilliantly blended reggaeton, salsa, bomba, and plena, creating a dialogue between traditional music and modern urban sounds. These genres, which he has helped propel onto the international stage for years, found an unprecedented showcase at the Super Bowl.

The artist drew heavily from his latest album, DéBí TiRAR MáS FOToS, a triple Grammy Award winner. Tracks like “EoO,” “NUEVAYoL,” and “El Apagón” punctuated the performance, telling a story of resilience, celebration, and identity reclamation, blending dance and activism.

Beyond the music, this show stood out as a powerful act of representation. Bad Bunny invited several major figures of Latin American culture, including Karol G, Cardi B, and Young Miko, as well as film personalities like Pedro Pascal and Jessica Alba, highlighting the global influence of Latin and Afro-Caribbean culture.

At the heart of the stage design, the “Casita” occupied a central place. A symbol of hospitality and sharing, this open house embodied the idea of ​​an inclusive America, built on encounters and diversity. It was around this backdrop that several key moments of the show unfolded.

In a particularly striking sequence, Bad Bunny addressed the audience in Spanish, affirming his belief in the unity of the peoples of the Americas. By citing the names of Latin American and Caribbean countries, including Cuba, Puerto Rico, and Haiti, he reminded them that America is not limited to the borders of the United States, but is above all pluralistic, diverse, and united.

Known for his critical stances toward certain American immigration policies, particularly those related to immigration and the ICE agency, the artist made this performance, entirely in Spanish and deeply rooted in Puerto Rican culture, a powerful statement. His headlining of the Halftime Show was seen as a symbolic victory for Latin American visibility on one of the world’s most-watched stages.

The flags of Latin American and Caribbean countries waved at the last minute of Bad Bunny’s performance, a gesture that made several nations proud, including Haiti, where the Haitian flag was also present, carried by a young woman.