InIn a Haitian sports landscape weakened by structural, financial, and institutional difficulties, the role of private actors is becoming increasingly crucial.
In a Haitian sports landscape weakened by structural, financial, and institutional difficulties, the role of private actors is becoming increasingly crucial. Among them, Paryaj Lakay stands out as a consistent partner of local sports, demonstrating a strong commitment. Present in several disciplines: football, volleyball, futsal, and recently padel, the sports betting operator claims to make a lasting contribution to the structuring of Haitian sports, in a context where federations and clubs struggle to maintain their operations.
According to the Paryaj Lakay marketing team, this approach is part of a long-term vision. “The goal is to contribute sustainably to the structuring of Haitian sports as a lever for social cohesion, national pride, and opportunities for young people,” explain the managers, emphasizing that the commitment stemmed from the observation of a lack of private partners capable of making a long-term commitment. Unlike one-off initiatives, the company asserts that it has developed a structured project, based on continuity and support for organizations deemed serious, rooted in their communities, and possessing a medium- and long-term vision.
This strategy translates into a diversification of the disciplines supported. In addition to football, the most popular sport in Haiti, the sports betting platform supports volleyball, futsal, and has financed a padel competition, a discipline experiencing rapid growth internationally. “These sports represent significant development potential, particularly among young people,” explains the marketing team, which emphasizes the need not to concentrate efforts solely on the most high-profile disciplines.
In football, the partnership with the Haitian Football Federation (FHF) plays a central role. As a sponsor of the institution, Paryaj Lakay supports the U-17 national team and the senior team, which recently qualified for the 2026 World Cup. This qualification, according to the company, gives “an even stronger dimension” to this partnership, perceived as strategic, symbolic, and societal. The operator also claims to have supported organizations such as Aigle Noir AC, a historic club revived after a period of great difficulty, and FC Shana, a training center dedicated to coaching young people.
The impact of this commitment is also evident at the club level. Frantz Eddy Joachim, president of the Magic volleyball club, makes no secret of the importance of the support received. “Currently, there isn’t a single club that isn’t facing economic difficulties,” he acknowledges, emphasizing that the support from the organization helps fill both financial and organizational gaps. For the club leader, the arrival of a private partner brings “stability and credibility,” facilitating planning, structuring of technical coaching, and long-term investment in sports development.
Beyond the Magic club, Frantz Eddy Joachim believes that Paryaj Lakay’s commitment benefits Haitian sports as a whole. Active in several disciplines and involved with the national U-17 team, the private partner contributes, according to him, to strengthening the visibility and attractiveness of local sports. “In the current context, this commitment sends a strong message to other private sector players,” he affirms, referring to a “civic and solidarity-based” vision where sports become a lever for social cohesion and youth development.
This human dimension is also highlighted by Kako, the official representative of Paryaj Lakay. For him, the company’s social involvement was a determining factor in his decision to collaborate. “Before signing with an institution, my first instinct is to see how it is socially involved,” he explains, praising the company’s contributions to young athletes. He also believes that being associated with the brand has become “a role model for young people,” encouraging them to work hard to access similar opportunities. Despite a challenging context, Kako emphasizes that the company “believes in the country and in Haitian youth.” In an environment marked by the fragility of sports infrastructure, the experience of Paryaj Lakay raises the question of the private sector’s role in the development of sports in Haiti. Without claiming to replace public authorities, the company advocates a complementary approach, based on swift action and long-term sustainability. This dynamic, if adopted by other businesses, could help lay the foundation for a more structured sports ecosystem in Haiti.
Sport and health: an inter-institutional tournament is launched.
A press conference held at the V Lounge, located on the 7th floor of Belvédère, officially launched the foundations of an inter-institutional tournament focused on health through sport this Thursday, January 29, 2025.
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